Department stores, boutiques, and other retailers often rely on eye-catching displays to attract the attention of customers. In order to effectively create and put together these interesting arrangements of merchandise, it takes skill and knowledge. The professional who is responsible for this task is known as a display artist or a visual merchandiser.
Stores employ visual merchandisers to not only help sell goods but also the store itself in general. Customers are more likely to be inspired to visit and spend more time in a retail environment which is pleasing to the eye and aesthetically appealing. It is a form of marketing that calls for an artistic flair and ability to continuously come up with new ideas as the seasons, sales, and featured items being sold change.
If someone wishes to pursue a career in visual merchandising, it is first necessary to earn a high school diploma or GED in order that one is then eligible to apply to a design school or community college offering programs in this field. Being in possession of a degree or diploma will increase a person's chances for promotion, although a few employer's may provide training on the job as an apprentice designer for select candidates.
There are basically two educational routes to visual merchandising training: a two-year Associate Degree or a four-year Bachelor's Degree. Both programs familiarize students with the essential elements of design and teach them how to implement these creative tools into actual designs. The four-year program simpler gives them a broader knowledge base and more detailed skill-set.
One core concept integral to the study of visual merchandising is the trend and market analysis. Being able to successfully interpret current trends in the consumer marketplace is crucial to one's knowing how to best display and arrange merchandise to draw shoppers. So much of this job is "hands-on", which is why most schools include a co-operative work experience as part of the program.
The prospects for the growth of this field is promising. With the number of new retailers appearing on the scene increasing consistently, this in turn raises the demand for visual merchandisers. All stores need to someone who can ensure that their products and layout are presented in a way that is appealing to potential customers.
A new graduate just starting out will normally earn less than someone who has been working for years, but most visual merchandisers receive a fair salary easily above the national average. Experience and educational background play a significant role in determining one's pay, so it's a good idea to spend more time in school and seize any opportunity to gain experience.
An average work week for a merchandiser is about 35 to 40 hours, although deadlines may call for more time to be invested. Some professionals will choose to freelance for various clients and possibly start up their own business once their client base is sufficient. Designers who work for one store may eventually be promoted to supervisory or managerial positions as they prove themselves capable of running the visual merchandising department.
Stores employ visual merchandisers to not only help sell goods but also the store itself in general. Customers are more likely to be inspired to visit and spend more time in a retail environment which is pleasing to the eye and aesthetically appealing. It is a form of marketing that calls for an artistic flair and ability to continuously come up with new ideas as the seasons, sales, and featured items being sold change.
If someone wishes to pursue a career in visual merchandising, it is first necessary to earn a high school diploma or GED in order that one is then eligible to apply to a design school or community college offering programs in this field. Being in possession of a degree or diploma will increase a person's chances for promotion, although a few employer's may provide training on the job as an apprentice designer for select candidates.
There are basically two educational routes to visual merchandising training: a two-year Associate Degree or a four-year Bachelor's Degree. Both programs familiarize students with the essential elements of design and teach them how to implement these creative tools into actual designs. The four-year program simpler gives them a broader knowledge base and more detailed skill-set.
One core concept integral to the study of visual merchandising is the trend and market analysis. Being able to successfully interpret current trends in the consumer marketplace is crucial to one's knowing how to best display and arrange merchandise to draw shoppers. So much of this job is "hands-on", which is why most schools include a co-operative work experience as part of the program.
The prospects for the growth of this field is promising. With the number of new retailers appearing on the scene increasing consistently, this in turn raises the demand for visual merchandisers. All stores need to someone who can ensure that their products and layout are presented in a way that is appealing to potential customers.
A new graduate just starting out will normally earn less than someone who has been working for years, but most visual merchandisers receive a fair salary easily above the national average. Experience and educational background play a significant role in determining one's pay, so it's a good idea to spend more time in school and seize any opportunity to gain experience.
An average work week for a merchandiser is about 35 to 40 hours, although deadlines may call for more time to be invested. Some professionals will choose to freelance for various clients and possibly start up their own business once their client base is sufficient. Designers who work for one store may eventually be promoted to supervisory or managerial positions as they prove themselves capable of running the visual merchandising department.
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