While it is true that we all need food to survive the process of eating it is not just about mere sustenance. Often the pleasure and anticipation of eating is part of it and this begins before someone opens the packet before preparing the meal that they are about to eat. If you are looking to market a new product then it helps to have the right food packaging illustration in order to attract potential customers.
The easiest way to find potential illustrators is to look them up online. While some will work for agencies a number of them may also work independently. You may also want to look for graphic design agencies but ideally you want to find someone that specifically specialises in illustrating food.
This is why before approaching an illustrator you need to consider this. Think about your target audience. Once you have an idea of who you are marketing the product towards it then helps to look around and see similar products on the shelves. You do not and should not wish to copy other designs but it can help to generate ideas for a final brief.
The idea behind a brief is to give details explaining to the illustrator what you want. It should tell them about who is going to buy the product and how you would like it presented to the customer. They should then be able to give you feedback and tell you how they will work on your brief.
When talking to an illustrator you need to give them the brief. Telling them what you want and who you are targeting the product towards will give them more of an idea of the right kind of illustration. If you do not provide enough information then this can often delay the process as they ask questions about what you want.
However you may also have to factor in agency fees into the final cost. An independent illustrator may not need to charge an agency fee but may well be less experienced than someone who gets a lot of agency work. There is also the issue of your own personal preference in terms of their style.
Meeting in person is also good as you will then get an idea of whether or not you want to work with the illustrator. You have to consider instinctively whether or not their approach to the work is appropriate. You ought to trust your instincts and decide if the person is someone you would want to spend time with. It also helps to get a quote from them in terms of cost so you can compare the cost of their services with other potential candidates so you can make a fully informed comparison between the options available to you.
You can find various freelance individual illustrators and food based graphic design agencies by looking online. It also helps to look for testimonials and feedback from previous clients who have used their services. This will allow you to find the ideal illustrator to suit your needs.
The easiest way to find potential illustrators is to look them up online. While some will work for agencies a number of them may also work independently. You may also want to look for graphic design agencies but ideally you want to find someone that specifically specialises in illustrating food.
This is why before approaching an illustrator you need to consider this. Think about your target audience. Once you have an idea of who you are marketing the product towards it then helps to look around and see similar products on the shelves. You do not and should not wish to copy other designs but it can help to generate ideas for a final brief.
The idea behind a brief is to give details explaining to the illustrator what you want. It should tell them about who is going to buy the product and how you would like it presented to the customer. They should then be able to give you feedback and tell you how they will work on your brief.
When talking to an illustrator you need to give them the brief. Telling them what you want and who you are targeting the product towards will give them more of an idea of the right kind of illustration. If you do not provide enough information then this can often delay the process as they ask questions about what you want.
However you may also have to factor in agency fees into the final cost. An independent illustrator may not need to charge an agency fee but may well be less experienced than someone who gets a lot of agency work. There is also the issue of your own personal preference in terms of their style.
Meeting in person is also good as you will then get an idea of whether or not you want to work with the illustrator. You have to consider instinctively whether or not their approach to the work is appropriate. You ought to trust your instincts and decide if the person is someone you would want to spend time with. It also helps to get a quote from them in terms of cost so you can compare the cost of their services with other potential candidates so you can make a fully informed comparison between the options available to you.
You can find various freelance individual illustrators and food based graphic design agencies by looking online. It also helps to look for testimonials and feedback from previous clients who have used their services. This will allow you to find the ideal illustrator to suit your needs.
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