Millions around the globe love wearing denim. North Americans buy almost half of the world's supply, and many citizens of the USA consider this tough cotton material a red, white, and blue trademark. It's true that a couple of clothing manufacturers became famous from supplying sturdy trousers for miners back in the Gold Rush days, but they didn't invent the material itself. American teenagers coming into their own after World War II adopted blue jeans as their uniform, and the popularity of the close-fitting trousers spread gradually to every country. Today, denim clothing and accessories are big business.
The original heavy cotton twill (diagonally woven fabric) held up to hard use and softened as it was worn and washed for a comfortable fit. It also faded where it was rubbed or stretched, becoming the emblem of a hard-working man. Today, manufacturers fake that look, so people can have it without all the effort. Some fashionable pants have more holes than whole cloth.
This 'twill' was originally dyed with indigo, giving it the distinctive dark blue color of brand new jeans. It now comes in every color of the rainbow, as well as in blends with synthetics for lighter weight and comfort, or in stretch fabrics when combined with spandex. However, people probably will always think of the strong all-cotton original cloth when they hear the term.
This sturdy fabric developed in Genoa was used for military uniforms and factory wear. Two California suppliers made history when they fashioned overalls and later waist-high pants from the heavy cotton, adding rivets to zipper and pocket seams for longer wear. Known as 'levis' after Levi Strauss, one of the partners, the trousers were also popular with cowboys. The mystique of the Old West helped make levis an American icon.
Today North America still buys most of the jeans made in the world, but the style is worn virtually everywhere. Once considered informal wear, blue jeans are now paired with blazers at fancy restaurants or worn with tweed coats to trendy outdoor activities (hunt races, polo games, soccer matches). Ladies wear jean skirts, and everyone likes jackets made of this material.
The look has been reproduced in almost every material, even plastic. Picture frames and watch bands are designed to complement the clothing or upholstery people enjoy every day. Handkerchiefs, footwear, hats, and bedding reflect the enduring love affair with blue jeans.
Most people still think of faded blue when they hear the word, even with all the variety on the market. It's used as a color description, needing no elaboration. Even the rage for 'stone-washed' material - artificially faded and softened to get rid of the stiff new look - hasn't totally corrupted the term.
All across America, from Laurel, MD where every groom on the racetrack wears it to the Los Angeles movie scene, denim is king. Even well-dressed Labs wear it tied around their necks. The garments made by Levi Strauss and Jacob Davis over 150 years ago changed the nation and the world.
The original heavy cotton twill (diagonally woven fabric) held up to hard use and softened as it was worn and washed for a comfortable fit. It also faded where it was rubbed or stretched, becoming the emblem of a hard-working man. Today, manufacturers fake that look, so people can have it without all the effort. Some fashionable pants have more holes than whole cloth.
This 'twill' was originally dyed with indigo, giving it the distinctive dark blue color of brand new jeans. It now comes in every color of the rainbow, as well as in blends with synthetics for lighter weight and comfort, or in stretch fabrics when combined with spandex. However, people probably will always think of the strong all-cotton original cloth when they hear the term.
This sturdy fabric developed in Genoa was used for military uniforms and factory wear. Two California suppliers made history when they fashioned overalls and later waist-high pants from the heavy cotton, adding rivets to zipper and pocket seams for longer wear. Known as 'levis' after Levi Strauss, one of the partners, the trousers were also popular with cowboys. The mystique of the Old West helped make levis an American icon.
Today North America still buys most of the jeans made in the world, but the style is worn virtually everywhere. Once considered informal wear, blue jeans are now paired with blazers at fancy restaurants or worn with tweed coats to trendy outdoor activities (hunt races, polo games, soccer matches). Ladies wear jean skirts, and everyone likes jackets made of this material.
The look has been reproduced in almost every material, even plastic. Picture frames and watch bands are designed to complement the clothing or upholstery people enjoy every day. Handkerchiefs, footwear, hats, and bedding reflect the enduring love affair with blue jeans.
Most people still think of faded blue when they hear the word, even with all the variety on the market. It's used as a color description, needing no elaboration. Even the rage for 'stone-washed' material - artificially faded and softened to get rid of the stiff new look - hasn't totally corrupted the term.
All across America, from Laurel, MD where every groom on the racetrack wears it to the Los Angeles movie scene, denim is king. Even well-dressed Labs wear it tied around their necks. The garments made by Levi Strauss and Jacob Davis over 150 years ago changed the nation and the world.
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