samedi 18 avril 2015

The Growing Influence Of Top Fashion And Lifestyle Blogs

By Joanna Walsh


The way we communicate and interact has been revolutionized by social media. Bloggers have been given a platform to achieve global influence. Personal style bloggers have become a real force over the past decade. The top fashion and lifestyle blogs are turning into successful businesses with some bloggers becoming celebrities who often feature in the media.

These bloggers give their followers style advice, inspire them with photographs and these followers often trust their advice and tend to buy products they recommend. This trend has inevitably been noticed by businesses who find ways to collaborate with them in promoting products. There are even social media tools that offer businesses ways of identifying influential bloggers they can team up with.

Bloggers are sought after by even high end brands such as Hugo Boss. They create videos for them, model for them and sometimes even collaborate on designs. A phenomenon of recent fashion shows is all the bloggers sitting in the front rows.

Photographs often play a large part in a blog. These photographs need to be bright, clear, sharp and well composed to capture the most attention. Bloggers often have to become proficient photographers and use good equipment if they want to be really successful.

Most influential bloggers offer more than just good photographs. Many of them write in such a way that their followers can really relate to them. Their content is often informative, well written and inspirational. Reviews of high end products may be given that are refreshingly honest and really thorough.

Long before the age of computers, our ancestors would share stories with younger generations. As humans, we have a compulsion to tell stories and to share our weaknesses, triumphs and the lessons we have learned. Lifestyle bloggers do just this, blogging about a wide variety of topics.

Lifestyle bloggers write about a great variety of topics. Many of them are mothers and wives and they write about subjects that appeal to other women. Parenting, decorating, crafts, food and organizing are just some of these subjects. Many of them write in a personal way as though they are conversing casually with a friend. Their followers are given a peek into their lives.

Many of these bloggers start blogging as a hobby. Along the way, people begin to follow them and before long they have a community of followers. People listen to their advice and even purchase products recommended by them. Blogging opens up doors for those with many followers and presents them with opportunities to make their blog more than just a hobby. With time it is likely that more and more people will take advantage of being able to express themselves with a blog.




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