vendredi 23 août 2013

The Beauty Of Italian Luxury Fashion

By Helga Stokes


Italian luxury fashion became very popular in the 11th century and came to peak during the renaissance. The powerful cities at the time venice, milan, florence, vicenza and Rome began producing robes, jewelry, textiles, shoes, fabrics and elaborate dresses. It was popularized by the Medicis of Florence and mainly influenced by art masterpieces of the likes of Leonardo da Vinci. In 17th century France overtook it and it was not till the 1950s that Giovanni Battista Giorgini started competing with French haute couture and label like Gucci started competing with Dior and Chanel.

Whenever Italy is mentioned the idea of models and flashy cars, beautiful scenery great wine, pizza, one of a kind gelato and it collection nothing short of perfect lines of clothe lines. Italy is regarded as a gala powerhouse topping the charts followed by France, Great Britain and Japan.since its rebirth Italy started concentrating or ready to wear clothes which have become widely popular and made Italian designers names common in normal households.

Italian industry houses carry a story of determination in producing wide accepted pieces with emphasis on quality and innovate pieces with a sense of timelessness. The gala houses are family governed. The Trussardie started as gloves and accessory then turned to jackets and now men's, women's, children's and sportswear. Robert cavalla, Versace, Valentine, Prada, Gucci and Fendi are among the top gala houses.

Milan, Rome and Florence are the major cities of Italy. With Quadltilateraodella the fashion quadelateral is the high priced district of Milan and since it houses headquarters of Gucci, Emilio pucci gives best shopping opportunities in Europe. Rome being the headquarters for labels like valentine, Bulgaria and Fendi and Prada, Versace and channel having their boutiques along Via dei condotti. Florence is the home of Miu Miu and geox.

A semi-annual apparel trade is normally held in February-march for spring/summer collection and the September-October for autumn/winter collection in Milan. It is preceded by pairs and London gala week and followed by New York gala week. This is used to showcase and popularize the new trends.

The luxury gala houses are opening pockets and giving back to the community of their country. They have focused on improving the county for tourism. This is done by the likes of Fendi for fountain project aimed at restoring Trevi fountain. The Fondazone Prada foundation has preserving Italian culture and enliving of its historical buildings.

That to die for Gucci bag, glamorous Borsalino hat, those heavenly Santonis shoes, breath taking Dolce and Gabbana perfume, stunning Robert cavallis eye wear or that colorful knit by missoni. All born of Italy. A place where even the poor and remote dress to impress with impeccable elegance.

Italians people take much pride in dressing and looking their best in looking stylish and having a neat pair of shoes ''la bella figura''. The top quality designs and uniqueness have encouraged wide acceptance of Italian luxury fashion. This is what encourages growth in this industry.




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