mardi 12 février 2013

Timbaland, Neptunes, Dr Dre ? No More Super Music Producers!

By Kelly Jill


Starting in early 2000's, the music business, notably the communities of hiphop and also rnb, resulted in the emanation of what we call the "super music producers", accounting for chiefs: Dr. Dre, Timbaland, Rodney Jerkins or The Neptunes.

What is considered a "super producer"? Okay, the perfect interpretation of their difference with a "simple" producer could take on the demonstration of what we call a "supermodel" in fashion, comparable to Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know these prominent models as well as everybody else and you can see all of them on all of the catwalks. To be brief: safe values.

This became the identical thing in the music business: there have been "big" producers, risk free, that led all of the projects and were asked by the most well known singers or rappers. It has been usually much safer for records label to exploit a reputable music producer in comparison to a novice. The widely known one supplied a large number of winning singles, in principle. Given that back then for the most part big producers sold cd.

But, the music business, after the beginning of the decade has changed. Firstly, consumers don't actually pay for disc anymore.

So the record companies give lower money for a project. And not surprisingly, record companies will no longer be looking to make investments between $ 100 000 to $ 300 000 for one single beat, as was the case at the golden period of music producers. The disks tend to not sell and world-wide-web develops. To defeat illegal downloading of their artists, record companies create or merge with with statutory download platforms and try to impose their existence in this internet scene, which has been escaping their control for such a long time.

But the rise of the web has has permitted the arising of a lot of anonymous producers as good as, if not superior to, "Super Producers".

All of these producers have targeted on the advancement of the Internet, that has aided these to sell their beats online. Encouraging them to contact and also work with artists on any local scale as well as a world-wide one. A producer from New York can even sell beats to an artist in Japan. It is truly now more easier for them to obtain an excellent rating and have a career. For the artists, this makes a huge difference! They can buy beats online in their house for their album, EP or maybe mixtape for affordable prices; away from those practiced by the "super producers".

Record companies pay a particular awareness of this brand new market. They buy beats online too. And nowadays we can see that a few of these web producers are getting hired by majors.

The great age of super producers just like the time period of super models goes away slowly but surely, revealing way to this new market driven by producers who, quite often, have next to nothing to envy to the "super producers".




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