Disney has hit something of a goldmine when "Frozen" was released. It reached some of the highest levels of commercial success for the company in question, ranging from DVD purchases to overall merchandise. As a result of all of this success, mainstream or otherwise, it was only a matter of time until Disney announced a sequel. It has to be advertised well, though, and I believe that this is where an online marketing company may come into play.
"Frozen 2," for those who do not know, is reportedly set to be released in 2018. While this year is still far off, there is no denying the fact that it has quite the shoes to fill. After all, the first "Frozen" told an engaging story and the fact that it tied up and any all loose ends cannot be overstated. As a result, it would make a potential viewer wonder where the story could be taken next. Even though storylines can be discussed, I'd like to focus primarily on marketing.
There are many reasons why "Frozen" earned success at the onset. One of the most prominent, from a business standpoint, was the degree of advertising put into the brand. More than a year after its initial release, it's not out of the ordinary to step into a toy store or general retail outlet and find copious amounts of "Frozen" merchandise. Everything from DVDs to toys are sold, in massive amounts, which has amplified this movie's success further.
According to firms like fishbat, social media has become something of a window to the world. More than anything else, it is able to help us interact with individuals and companies alike, which has its advantages from a marketing standpoint. Disney may be able to craft several posts on Facebook, for example, but to do so while addressing a specific audience is another story. Optimal times for posting would be just one focus for any online marketing company to cover.
"Frozen 2," in my view, has all of the potential in the world to be a success. While it may not reach the success the original film had - it's a common problem amongst sequels - this doesn't mean that it'll be a slouch at the box office. The name alone holds weight, meaning that it'll attract viewers and push merchandise. Whether or not these examples of success will match up to those of their predecessor, however, remains to be seen.
"Frozen 2," for those who do not know, is reportedly set to be released in 2018. While this year is still far off, there is no denying the fact that it has quite the shoes to fill. After all, the first "Frozen" told an engaging story and the fact that it tied up and any all loose ends cannot be overstated. As a result, it would make a potential viewer wonder where the story could be taken next. Even though storylines can be discussed, I'd like to focus primarily on marketing.
There are many reasons why "Frozen" earned success at the onset. One of the most prominent, from a business standpoint, was the degree of advertising put into the brand. More than a year after its initial release, it's not out of the ordinary to step into a toy store or general retail outlet and find copious amounts of "Frozen" merchandise. Everything from DVDs to toys are sold, in massive amounts, which has amplified this movie's success further.
According to firms like fishbat, social media has become something of a window to the world. More than anything else, it is able to help us interact with individuals and companies alike, which has its advantages from a marketing standpoint. Disney may be able to craft several posts on Facebook, for example, but to do so while addressing a specific audience is another story. Optimal times for posting would be just one focus for any online marketing company to cover.
"Frozen 2," in my view, has all of the potential in the world to be a success. While it may not reach the success the original film had - it's a common problem amongst sequels - this doesn't mean that it'll be a slouch at the box office. The name alone holds weight, meaning that it'll attract viewers and push merchandise. Whether or not these examples of success will match up to those of their predecessor, however, remains to be seen.
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