vendredi 29 août 2014

Building A Brand Name Through Club Event Promotion Ideas

By Colette Foreman


The best way to start is by understanding the several reasons why people frequent clubs. Some go to have fun and meet new people. For a good number it is a forum where they can socialize and interact with others without being judged. Knowing this reasons is helpful in formulating club event promotion ideas.

It really does not matter whether you are trying to promote a lounge, bar, restaurant or a night club, the target audience is a significant factor to have in mind. The mistake that most people make is they do not work with a target audience.

The date for an event should be the first to have in mind. Pick a date that does not coincide with other similar events. Similar events normally split the audience and breed a lot of competition.

Some of the celebrations that you might hold are weddings and receptions. Corporate parties are a good twist. Birthday parties and anniversaries always bring in new clients through the invites. Do not shy away from the vibrant baby showers.

Graduation parties should be given a good reservation. Always consider hiring part of the venue to association meetings at an affordable price. Due to their frequent meetings they will always fill up the place.

Most bars do not consider the kind of entertainment they have as long as they are offering any. Entertainment should be targeted to your kind of audience, whether you are working with a live band or a DJ. The kind of music played may pull a bigger crowd or drive them away.

Promoters can be very challenging to work with and expensive. If you want to cut down on cost, be your own agent and advertise the joint. Sending out emails, colorful fliers and press releases to media houses and radio stations makes it popular.

The current market is mostly online. Having a good website will increase your prospects. The firms that have majored on online marketing can testify to this. Always give updates on face book and twitter.

Giving out branded merchandise helps to push up sales at the end. Shirts, hats, umbrellas, key holders and other branded items can be given away as gift hampers to frequent customers and those who bring in more clients.

Be unique but relevant, inviting great artists like magicians and comedians increase your client base. To improve on your competitiveness, very interactive games can be formed that will drive people off their chairs.

In case you pick to work with a promoter. Decide on the mode of payment. Payments can be done according to the number of people the agent manages to bring to the party. It can also be done on a percentage rate of the entire profits made.

Consider sponsoring charity events as they will give you free attention from the press. Ensure to provide something different for your customers on frequent basis. Having themed occasioned is a great way to have loyal customers.

To get good reviews and ratings invite promoters and make it known through your posters that they will be in attendance. To build a strong brand, frequent appearance from socialists will help.




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