In the current composition industry, various techniques are applied in theaters, filmmaking and television production. A script is read out and pre-recorded so that it can be used in a video without the person producing the sound getting on the stage. This is important if you want to connect with your target audience, and also when introducing a new product. The following are the tips for selecting a freelance voice over artist Los Angeles, for a corporate video.
First, you must consider the feelings that define or explain your product or service. When you start looking for a freelancer when you have no idea what exactly to look for in the voice, then you are lost. List down the feelings or reactions that explain your brand. Use the list to find someone who embodies these sentiments based on the brand you are marketing.
Once you have stated the kind of people you want, the next thing is getting recommendations. In the current digital era, many freelancers are offering these services, meaning it will be hard to know where to look. Ask for recommendations from professionals like video production companies. They probably have one or two experts they have worked with in the past that they can recommend. They can quickly match your interests with the right person.
Reflect on the gender and decide who among a male and female professional is best suited for your audience. Individuals will often have varying opinions when it comes to which among these voices is the best. However, to be safe, use a female speech for a demographic who largest population is composed of females. If your corporate video is targeting a population made up of men, use the speech of a male person.
Similarly, request to see the previous projects these people have done. The most reputable ones will keep a portfolio of their past work. Look for the projects for products like yours or the ones that match your target customers. If a person has done many projects like yours, that is an advantage. Look for flexibility also to see if someone can handle a vast range of services.
What might look appealing to children is not fit for adults. Listen to these speeches carefully to get the one that matches your market. If the speech is energetic and expressive, your target audience must be children. A deeper and calmer statement will match the adults. Differentiating the speeches helps prevent potential customers from being alienated. Remember to make a group decision.
Moreover, conduct a test with the audience that you are targeting. If you want the video to reach women of a certain age, try having a few of them listen to the speeches so that they can give their opinions. When targeting a small demographic, you will need a few people. But for a large market, you will do a lot of tests.
Lastly, in the global market, English is the most common language. Also, keep in mind that some countries use English as the second language, and may not understand it well. An average accent will thus be okay in such a case.
First, you must consider the feelings that define or explain your product or service. When you start looking for a freelancer when you have no idea what exactly to look for in the voice, then you are lost. List down the feelings or reactions that explain your brand. Use the list to find someone who embodies these sentiments based on the brand you are marketing.
Once you have stated the kind of people you want, the next thing is getting recommendations. In the current digital era, many freelancers are offering these services, meaning it will be hard to know where to look. Ask for recommendations from professionals like video production companies. They probably have one or two experts they have worked with in the past that they can recommend. They can quickly match your interests with the right person.
Reflect on the gender and decide who among a male and female professional is best suited for your audience. Individuals will often have varying opinions when it comes to which among these voices is the best. However, to be safe, use a female speech for a demographic who largest population is composed of females. If your corporate video is targeting a population made up of men, use the speech of a male person.
Similarly, request to see the previous projects these people have done. The most reputable ones will keep a portfolio of their past work. Look for the projects for products like yours or the ones that match your target customers. If a person has done many projects like yours, that is an advantage. Look for flexibility also to see if someone can handle a vast range of services.
What might look appealing to children is not fit for adults. Listen to these speeches carefully to get the one that matches your market. If the speech is energetic and expressive, your target audience must be children. A deeper and calmer statement will match the adults. Differentiating the speeches helps prevent potential customers from being alienated. Remember to make a group decision.
Moreover, conduct a test with the audience that you are targeting. If you want the video to reach women of a certain age, try having a few of them listen to the speeches so that they can give their opinions. When targeting a small demographic, you will need a few people. But for a large market, you will do a lot of tests.
Lastly, in the global market, English is the most common language. Also, keep in mind that some countries use English as the second language, and may not understand it well. An average accent will thus be okay in such a case.
About the Author:
You can find an overview of the benefits you get when you hire a freelance voice over artist Los Angeles area at http://www.raycerimeli.com right now.
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