mercredi 20 avril 2016

Marketing With The 3D Hologram Displays

By Frances Martin


A reflection hologram is the one of the many kinds of holograms available in the market. It can be easily located on a number of our everyday purchases like vests, bags, reflective labels, sunglasses, compact discs, etc. It is often confused with the transmission holograms, but actually, they are different. It is best experienced in the 3D hologram displays.

Well, more and more companies are employing perhaps the most cutting-edge and eye-catching technique available on the market today. Holographic displays. With the technology available today, it's possible to put together incredible displays featuring people and product to really engage with the audience at these kinds of events. Holographic projection is by no means the preserve of large companies. Costs have come right down, making it a cost-effective and accessible marketing tool for all sorts of different businesses.

It is simply an illusion that is mind-blowing. In movies, the technology has been used to create ghost-like illusions that leave the audience more than impressed. State-of-the-art technology is used to reflect the images of the real object onto the screen. As such, the audience does not get to see the real objects and people but their reflections looking like objects floating in space.

The images are first recorded in HD format before being fed into computer software that creates animations out of them. The animations are then displayed onto the unique screen using the latest technology. This is the technology that every company is gearing to adopt.

In order to understand it better, imagine the ghost-like images you are used to in the Star Trek. In reality, our technology has not gone as far as what we are made to experience in the Star Trek Series. By going by what we had back in the 80s when we were only familiar with the changing images depending on the light intensity, the angle of light and the distance, today we are experiencing a completely new technology, not very far from what the Star Trek is exposing us to.

Holographic displays really get people to sit up and take notice. It still feels like the technology of the future. It's this wow factor that gets attention. Attention focused on that all-important new products. In order to adopt this holographic technology for use at a trade fair, companies need to find a trusted partner. A partner who understands the technology and can come up with creative and eye-catching holographic presentations. A partner with both technological and marketing expertise.

The partner should have been at the forefront of this cutting edge industry right from the early days. This translates to trust and experience, having worked with a series of clients including the large blue chip multinationals through to more regular businesses to come up with 3D displays for use at trade fairs and expos.

Your stand will also attract more onlookers and indeed a crowd attracts even a bigger crowd. Just because of curiosity. With a bigger crowd, you are well positioned to give away the promotional materials. It is simply the benefit of the first time advantage or the first mover advantage, as it is often known in the marketing field.




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